Jakarta, Indonesia

Fahmi
HusainiSanum

Performance Marketing

Roughly five years planning and optimizing paid campaigns for brands in healthcare, automotive, luxury retail, education, and skincare. I set the campaign structure, manage budget against KPI, and keep reading the data until the numbers move.

Now: Digital Marketing Lead, Mandaya Hospital Group
Focus: Paid ads and performance marketing
Platforms: Google Ads, Meta Ads, TikTok Ads
Measurement: GA4, Google Tag Manager, Looker Studio
Since: 2019, based in Jakarta

Download CV

PDF, 1 page, 4 KB

Opening the print view so you can save this page as a PDF.

Work experience

Dec 2025 → Now

Digital Marketing Lead

Mandaya Hospital Group, Jakarta

Lead the planning and execution of digital marketing strategy to drive traffic, generate leads, and grow sales across multiple channels. Own campaign performance on Google Ads, Meta Ads, and other platforms, analyze the data to improve ROI, and coordinate the team on strategy, creative, and landing pages so the work ties back to business goals.

Current roleTeam coordinationLead generationLanding pages

Feb 2022 → Nov 2025

Senior Campaign Specialist

BigEvo, Jakarta

Planned and executed digital advertising campaigns, holding budget, quality, and KPI for every campaign in the account. Read trends and insights to shift spending where it performed, then measured and reported the result of all paid digital activity.

Brands handled

Astra Honda Motor, Voila.id, LaSalle College, and others

Budget and KPI ownershipAgency sideReporting

Jan 2021 → Dec 2021

Digital Marketing Specialist

Calysta Skincare, Bandung

Built and ran campaigns across Facebook Ads, Google Ads, and TikTok Ads. Looked after website content and Google My Business, developed the email marketing strategy, and handled CRM activity.

Multi platform adsEmail and CRMLocal presence

Jan 2019 → Aug 2020

Education Consultant

Ruangguru, Yogyakarta

Kept relationships strong with customers and prospects by matching Ruangguru products to real educational problems. Followed up with app users to move them onto premium subscriptions, working against a clear target.

Consultative sellingTarget driven

Speaking and teaching

Nov 2023Panelist

Marketing Tools Unleashed: Navigating the Future of Digital Engagement

Marketingfest.asia/id, Jakarta. Talk show by Exabyte on where digital engagement and marketing tools are heading.

Oct 2023Trainer

BigEvo Digital Bootcamp

Instructor for a two week bootcamp run by BigEvo.

Jun 2023Guest speaker

Introducing the digital marketing profession

Communication Science department, Universitas Muhammadiyah Karanganyar.

Skills and tools

Ad platforms

Google AdsMeta AdsTikTok Ads

Measurement

Google AnalyticsGoogle Tag ManagerLooker StudioSearch ConsoleKeyword Planner

Practice

Performance MarketingDigital AdvertisingSearch Engine MarketingSearch Engine OptimizationEmail MarketingAffiliate MarketingDigital Marketing

Education

2014 → 2018

Communication Studies

Universitas Islam Indonesia, Sleman, DI Yogyakarta

2011 → 2014

Science

SMAN 3 Kota Serang, Serang, Banten

Get in touch

Bring me the accountthat needs to perform.

Open to conversations about performance marketing roles and paid media work. The fastest way to reach me is WhatsApp.

Curriculum vitaeDownload the PDF ↓ WhatsApp0851 5981 9975 ↗ Emailmail@fahmihusain.com ↗ Websitefahmihusain.com ↗ Instagram@fahmihusainn ↗